Today, November 11th, is "Beautiful Eyelashes Day," established by our company.

November 11th is "Beautiful Eyelashes Day".
Starting this year, ALMADO has designated November 11th as "Beautiful Eyelashes Day" (certified by the Japan Anniversary Association).

This is because ALMADO was one of the first companies in the cosmetics industry to commercialize serum mascara and eyelash serum.
As a pioneering company in this field, we want to spread the message to Japanese women, who live in a long-lived society, that just as they take care of their skin and hair, it is important to keep their natural eyelashes, which they will have for the rest of their lives, beautiful and healthy.
The number "1" is likened to an eyelash, and as it is the date on which it appears most frequently throughout the year, the same day was designated as a commemorative day.

The first "Eyelash Day" will be celebrated on November 11, 2011, the day with the most "1"s in a row in a given day in the 21st century. We will continue to spread the word about the importance of natural eyelash care, and strive to be a company that supports the many women who want to maintain their confidence forever.